Why website photography matters more now than ever before
Have you spotted the recent trends in website design? Image-dominated, simple, classy, with a lot of websites moving towards one page.
With most people viewing websites on their phone or tablet, the first image they see must tell them everything. It must reinforce the company brand. Convey the product or service you are selling. Get across your selling points and benefits. Have an impact on the person viewing it, whether it’s jaw-dropping wow factor, or to evoke emotion, curiosity or humour.
Whatever it does, it’s a big ask from that one image.
And with so much hanging on that image, why not invest in a good one?
Reliance on stock images for your website carries risk. The risk that another company could have the same image. That it won’t look authentic. It will be very difficult, if not impossible to find the ideal stock image that’s an accurate reflection of your brand and does your product or service justice. It limits creativity and ability to convey an advertising concept that’s completely original and true to you.
If your business is in something visual, your website photography becomes all the more important. It’s an opportunity to put your product or portfolio on display looking its absolute best. For a landscaper or garden design company for example, there is no better way to ‘sell’ and make an impact than stunning, high-quality photography of gardens they have created that truly reflects the quality of the work.
It’s no longer good enough to just say what you do is great and expect potential customers to envisage what you can do for them.
You need to show them.
Sell them the dream. Leave them in no uncertain terms of what they can expect from you. If you don’t, you’ve missed an opportunity. After all, any company can source a stock image. But a high quality, professional company will be more likely to invest in showcasing their work through a quality suite of photos.
If you have made the decision to use bespoke, not stock, images on your website, the next, very important factor to bear in mind is the quality of those images. As great as phone cameras are; they cannot take photographs of the quality needed to front your website or populate your portfolio page.
Photography, whether of products, interiors or exteriors needs expertise on lighting, settings, camera angles, editing and production.
A recent project involved a company specialising in minimalist-style glazing installations who wanted photographs to set off the stunning nature of their products and workmanship. Photographing glass requires very specialist skills to ensure no reflection and an attractive view, in order to capture the beauty of something that is essentially invisible. A challenging photography brief, getting this right was key to the success of this company’s website mgiuk.
Matt Woodacre at Indigo Marmoset, Indigo Marmoset the web designers behind MGI’s website said ‘working with an expert photographer to deliver beautiful quality and well-produced imagery, elevated the website significantly. It gave the design a truly bespoke, upmarket and quality feel, perfect for the audience we were targeting’.
A commercial photographer can take your project and bring them to life in a spectacular way. They can interpret a brief and create a visual style and finish of photography that is as individual as you are. They can ensure visitors to your website are inspired and wowed.
For the ultimate professional business image, make sure you invest in that website image.
For advice, quotation or to arrange photography for your portfolio or website at very reasonable rates, contact me, Amanda Duncan at [email protected]