Why high quality product photography is important.

You have an online presence, a web store, and perhaps you’re already a successful online retailer or a new start up.  People are now spending more time online. This is a natural and expected trend.  So if that’s where your products are – a big boost in visibility is essential.

Your product photography must be high quality and fit for purpose. Here’s why.

• If you’re new to selling online, your product photography styling and quality will represent your brand. It’s crucial to get your image right so you build loyalty and a positive impression with customers and keep them long term.
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• If you’re tempted to use stock photography on your website, don’t. There is a big risk other companies will have used it too. Strong brands need authenticity and individuality. The way your products are presented on your website needs to be authentically you.
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• Good product photography is an opportunity. To enhance your products and show them off in the detail and gloriousness that will do them justice. This is particularly important if you’re in the high-end luxury space, but this principle should apply across the board if you want your customers to be tempted into ordering your products (which you do).

So that’s covered the why, the next question is, how?

You might be thinking, it’s simple. I have a phone. It has a great camera. Or, we’ve had product photography done, what we have is good enough.

But will this cut it, in today’s challenging commercial environment?

Commercial photography – done well, takes a lot more than a good camera. It takes;

• A professional studio – as a commercial photographer the great news is I have a home studio, which means I can continue to provide high quality product photography services safely from my home. I’ll simply pick up the products, or have them delivered, and shoot them in my studio.
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• An excellent understanding and expert ability to use the right lighting. Lighting is everything in product photography to convey details, textures, quality of items. Without well-lit products, customers could simply get frustrated and move on.
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• Artistic input. An experienced commercial photographer knows the style of photography that will work for your brand and audience and ensure is this consistent, creative and high impact.
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• Professional editing techniques – to create the perfect finish and final presentation of the photography of your products. I provide editing and production services if you are shooting your own photography to ensure it looks fantastic and does your products justice.

Don’t leave your potential customers underwhelmed, misled or forced to look elsewhere for the images they need.

Get in touch to find out how I can carry out your product photography or editing safely from my home studio.

Here's some examples of my portfolio :