Case Study -
The Client - Sandman Signature London Gatwick Hotel
The Sandman Hotel Group opened their first hotel in British Columbia, Canada over 50 years ago. Today, they are an international company with over 50 locations across Canada and the UK.
The group acquired what is now the Sandman Signature London Gatwick Hotel, in 2014. Their philosophy is to incorporate the comfort of home with the relaxation of getting away from it all packaged in an elegant, refined experience that resonates with their guests.
Photography plays a significant role in conveying this important message.
The total refurbishment of the hotel in 2015 presented the perfect opportunity to create a portfolio of photographs to be used in welcome packs in each room, on banners around the hotel and on the website.
Jane Axford, Sales Manager commissioned Amanda Duncan to undertake the task.
“The brief and the brand guidelines were very specific. I explained to Amanda exactly what we needed. The photographs had to be taken to set dimensions and had to be signed off by head office before we could start using them.”
The shots were highly technical. Studio lights combined with existing lighting conditions were used to create the correct exposure and atmosphere required for each area in the hotel, including the reception, the bar, the restaurant, the swimming pool, the gym, the conference suite, the banqueting suite and the different types of bedrooms.
“Amanda also took photos at our launch party. Because she was familiar with our strict brand guidelines, she took this into consideration, which gave us a selection of more informal images to use.”
Business relationships thrive on good communications.
“If there is a slight change to be made Amanda’s immediately on the case. When there is a new room specification that needs to be shot, she’s always quick to respond and arrange a time to come to the hotel to take the new photos.”
As Sales Manager, Jane is often approached by photographers offering their services, but working with someone that she can trust makes her job far easier.
“Amanda is clearly a skilled commercial photographer. She is highly professional and always looks professional, which is important when working at the hotel. She’s really easy to work with, the continuity of the business relationship is really important to me”.
For more information on Amanda's services please contact her [email protected]