Amanda Duncan Photography | Why for a commercial photographer, taking the photograph is just the beginning.

Why for a commercial photographer, taking the photograph is just the beginning.

July 11, 2016  •  Leave a Comment

Why for a commercial photographer, taking the photograph is just the beginning.

It only takes a second to capture the perfect moment. Right? If we’re talking about amateur, fun photography, yes of course that can be the case.

But when it comes to high quality, commercial photography, the ‘click’ is simply one tiny element in a journey. A process that begins with briefings, entails research and planning, and culminates in the post production work that turns a simple shot into a sales tool; an original piece of creative work that is a positive reflection of your brand and company image.

Understandably, it’s easy to underestimate the true value of the work involved in a commercial photoshoot, because it’s mostly hidden, taking place behind the scenes.

So let me give it the exposure it deserves.

  1. The briefing

Once you have made the decision to book a commercial photographer, the first thing that will happen will be a briefing. I’ll come to you and ask you questions, through which I’ll get an understanding of your brand, the purpose of the shoot, your audience, your budget, your timescales and the subject.

If you’re already working with an advertising agency or web designer, I’ll liaise with them. If you need artistic input from me, I can bring creative ideas to the table.

    

  1. Preparation

Next, it’s thinking and planning time. Working out the logistics, defining the artistic approach. Need models or props? Leave it with me. Have multiple sites needing to be photographed? Rest assured I’ll organise them in the most efficient way possible to save you money and time. Have challenges in terms of lighting, backdrops, people uncomfortable with being photographed? I have the experience, equipment and tactful approach to get fantastic results.

I’ll check out the site and assess the lighting and other factors to ensure the right techniques are used on the day. I’m also used to working with people, preparing them and putting them at ease, as well as advising on outfits, and bringing in hair and makeup professionals if necessary.

 

     

  1. Post production

The final flourish. The crucial stage that turns a series of shots into awesome, stunning pictures that say everything about your business you need them to say. A stage that requires both technical expertise and a creative eye in order to create the perfect finish. The campaign may require a quirky, edgy feel that would appeal to younger audiences. Colours may need to be saturated, objects highlighted or edited, backgrounds altered or many other visual enhancements through photoshop and other applications.

 

The beauty of investing in commercial photography is in this flexibility. No need to shoehorn a campaign idea around a stock shot or compromise on what you really want. No more poor photography taken on an amateur camera that does your products and image no favours.

A commercial photographer will deliver so much more than a picture. Artistic, original shots finished to your exacting requirements.

We recently enlisted Amanda for photography for our new website having been recommended by a contact from a different golf course. Amanda is incredibly enthusiastic and professional and achieved the shots we were looking for. The quality of her work is fantastic, we were particularly impressed with her detailed close ups. We have booked Amanda for upcoming photography, and can highly recommend her services. Dan Snow Silvermere Golf & Leisure

If you’d like to get started with a no obligation chat, please contact me on amanda.duncan2@btinternet.com to see how I can help.


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