As a commercial photographer, an increasing amount of my work is taking shots for professionals to use on LinkedIn, company websites and other professional media channels.
But why, you may ask, when I have a perfectly good camera on my phone and just need to identify myself online, should invest in a photographer to do this for me?
Well before I get on to the reasons why your professional image is so important, I’ll share with you my top six sins.
But shouldn’t professional networking be about my personality not looks? About experience not aesthetics? About credibility not image?
Like it or loathe it, your professional image is important. And here’s why.
If you’re an entrepreneur, sole trader or business owner, professional networking is likely to be an absolutely vital part of your business. You know the mantra, people do business with people. It’s not about people liking what you look like, it’s about them knowing and connecting with what you look like. It will help them identify you at a networking event. Position you with credibility as someone who has invested time and effort into their professional image. It can increase the sense of engagement, before you’ve even met.
Your professional photograph can reinforce or even help to build your organisational brand. It’s not essential that you have a corporate style standard head and shoulders shot. Of course, depending on your business, this may well be the right approach. But professional photographs can also be fun, artistic and creative. The choice of backdrop, clothing, styling and editing can impact on the perception of the business’s brand. A talented commercial photographer will use their creative skill, interpretation and production techniques to understand and convey the brand through your LinkedIn photograph.
Believe or not, your photograph really can impact on perceptions of your personality. A good commercial photographer would always take a full brief before starting the shoot. How do you want to come across - as a senior leader, or an approachable advisor or creative mastermind? Who are your customers? What’s your business brand and proposition? What if any concerns do you have about your appearance that you may wish to address? Clever use of elements like backdrop, lighting styling and editing will ensure that the ‘you’ you want to portray is delivered in a perfect shot.
So don’t be misunderstood, misrepresented or guilty of one of the six photographic sins.
A small amount of investment in a great photograph can have big benefits; to your business, your brand and your personal image.
Some examples for you on how varied and different your image can look
For more details contact Amanda by email on firstname.lastname@example.org